Roy Baharav

Chief Executive Officer

Hi Auto

Roy Baharav is a Google veteran and second-time entrepreneur of deep tech start-ups. He is the CEO & Co-Founder of Hi Auto, the only company in the world to scale voice AI order-taking at drive-thrus to 400 restaurants. Hi Auto is the technology and service provider at over 350 Checkers stores, and works with multiple other brands.

Prior to Hi Auto, Roy designed and launched Google’s advertising solution for retailers (Smart Shopping Campaigns). Previous to his work at Google, Roy was a Co-Founder and CEO of SeamBI, a pioneer of Dynamic Product Placement serving leading television studios and networks such as 20th Century Television. Before that, Roy was an R&D branch manager in the Israeli Intelligence elite technological unit.

Roy has a bachelor's degree in Electrical Engineering and MBA, both from Tel Aviv University.