With more than 20 years of professional research experience, he has spent the past twelve years focused on restaurant brand and customer strategy, menu optimization, opportunity segmentation, demand planning, new product feasibility and pricing analytics. Rich leads Technomic’s restaurant advisory practice and innovation teams. His focus is on building actionable research programs for our restaurant clients and their affiliated marketing partners. He has been a featured speaker at numerous industry events, including the Restaurant Leadership Conference, the National Restaurant Association Show, Restaurants Canada and numerous national franchisee conferences, as well as Technomic’s Foodservice Planning Program.
Senior Principal and VP of Innovation