Lindsay Eichten has served as a leader for customer-marketing programs across entertainment, retail, B2B and restaurant industries. At TGI Fridays, she’s had the privilege of partnering internationally to bring the “Fridays feeling” to guests around the globe. Lindsay has a passion for bringing practical strategies to life that serve customers well. Data, segmentation, lifecycle strategy, loyalty and CRM channels have the unique ability to come together to orchestrate an invitation into a brand’s best seat in the house so Fridays can serve as the world’s ultimate host.
Sessions for Lindsay Eichten
Leveraging Your Data to Improve the Guest ExperienceLocation: Grapevine 2-3
Improving the guest experience is a broadly-held goal for restaurants today, but actually achieving it can prove to be a challenge. Join these industry leaders in a lively panel discussion around customer data, CDP’s, loyalty, and other solutions that are driving results for their brands.