Kelly Cooke leads the marketing department at Salsarita’s Fresh Mexican Grill, an 80-unit fast-casual restaurant chain. Over the past 6 years, she played an integral role in the brand’s redesign and name change, launching the Salsarita’s app and online ordering, restructuring Salsarita’s Rewards to become a sales-driving program, and creating national third party delivery relationships. Today her primary focus is acquiring new guests, keeping current guests engaged, and retaining guests through strategically segmented communications.
Sessions for Kelly Cooke
Thursday, September 14
8:15am
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9:00am
Revolutionize Your Guest Experience with Innovative “Better-Together” Solutions from PAR
Location: Coronado BDelivering a great guest experience takes products and solutions that are tightly integrated to work better together. It is time to revolutionize your approach by leveraging solutions that are designed to work together.
Join us as we share how our “Better-Together” Solutions deliver an unparalleled guest experience. From our One Tap Loyalty solution for the Apple Wallet to our Menu + Punchh integration, you’ll learn how we can give a boost to entire operation by driving an increase in active users, maximizing customer engagement, and driving an overall seamless experience across all channels.
Speakers:
Chief Product & Technology Officer | Moderator
PAR
Chief Marketing Officer
Salsarita's
Vice President of Information Technology
Freddy’s Frozen Custard & Steakburgers
Director Restaurant Technology
Five Guys
