Brian Wise is the Chief Operating Officer for Freddy’s Frozen Custard and Steakburgers, recognized as a leader in guest service for Fast-Casual restaurant chains. Brian oversees operations, training and innovation teams that partner with franchise operations to deliver genuine hospitality, quality and cleanliness in the unique Freddy’s Way. Garnering national recognition from industry-leading rankings, Freddy’s tops Newsweek’s list of America’s Best Customer Service and the Restaurant Business Top 500 Chains. Prior to joining Freddy’s, Brian was a partner and COO of HCI Hospitality, an award-winning restaurant ownership group of franchised and independent restaurants stretching from the Midwest to the East Coast.
Chief Operating Officer
Freddy’s Frozen Custard and Steakburgers