Wade Allen is senior vice president of innovation at Brinker International, Inc. where he oversees culinary innovation, engineering, strategic growth and the development and execution of virtual brands. His team develops creative ways for Brinker and to leverage the consumer, social, economic and technological changes that are disrupting the restaurant industry for the good of Brinker’s Guests, Team Members and shareholders.
During his tenure, Wade has held several leadership roles in technology, analytics and digital marketing, most recently as chief digital officer. He began his Brinker career in 2014 as vice president of digital Guest experience and analytics for Chili’s where he led the implementation and continued advancement of tabletop devices, My Chili’s Rewards and Chili’s mobile app and website.
Prior to joining Brinker, Wade served as president of CouponFactory, a wholly-owned subsidiary of Rockfish Interactive. He held positions as vice president of retail for Rockfish Interactive and as an account director/solution lead at the integrated marketing agency, RAPP, where he worked on a number of Brinker brands.
Wade enjoys spending time with his wife and four children, reading about emerging technology, politics and history and stays active through participating in water sports, snow sports and other athletic activities.
Wade serves on the digital innovation advisory council for St. Jude Children’s Research Hospital® and is an active member of his church. He holds a bachelor’s degree in marketing from Brigham Young University and a master’s degree in integrated marketing communications from Northwestern University.