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General Session

Steve Kennedy

Director of Digital Marketing and Media
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Company

Domino's

Stephen Kennedy brings 20 years of marketing, brand strategy, and insights experience to his role as director of digital marketing and media for Domino’s. In this role he oversees Domino’s owned and paid digital marketing, as well as CRM, digital media and social media marketing. 

Prior to this current role he managed the loyalty marketing team where he oversaw the successful development, launch and management of Domino’s award-winning Piece of the Pie Rewards program. He also led teams responsible for digital innovation, as well as strategy and insights.

efore joining Domino’s he held numerous marketing, strategy and insights positions at General Motors, Grail Brand Labs, Campbell-Ewald, and Borders Group. Stephen’s work has contributed to award-winning campaigns recognized by Loyalty 360, The ARF, The AMA and Communication Arts. 
Stephen holds an MBA from Eastern Michigan University and a bachelor’s degree from the University of Michigan.

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