Phil Crawford is the CTO of CKE Restaurants which operates 4,000+ Carl's Jr. and Hardee's QSR restaurants worldwide. Crawford leads CKE’s digital and technology functions and is responsible for building a technology-forward, data-driven company that exceeds consumers' evolving expectations. Crawford has over 20 years of experience in C-Level Technology roles, including Global Chief Technology Officer at Godiva Chocolatier, Chief Information Officer/Head of Technology for Shake Shack, and Yard House Restaurants.
Sessions for Phil Crawford
Digital Strategies that Authentically Differentiate a Brand in its CategoryLocation: Grapevine 2-3
As restaurants look towards digital investments to help them deliver on new consumer expectations, it is imperative to focus on strategies that are authentic to your concept and category. When it comes to technology, one size does not fit all.
In this panel, executives from a leading QSR (Carl’s Jr. / Hardee’s), Fast Casual (Wingstop) and Entertainment brand (Dave & Buster’s) will share their thoughts on how to leverage technology to differentiate in a way that is core to their category.
Carl's Jr. / Hardee's