With over 20 years of technology leadership experience, Michael Verdesca joined FOCUS Brands in April 2014. He oversees all of technology for all seven of our brands. Prior to joining FOCUS Brands, Mr. Verdesca served as Chief Information Officer for Jack in the Box Inc. where he oversaw all technology, program management and strategic alignment for both the Jack in the Box and Qdoba Mexican Grill Brands. He also brings a breadth of retail and e-commerce experience from Longs Drug Stores, Moët Hennessy - Louis Vuitton, Williams-Sonoma Inc., and Harry and David Inc. Michael however grew up in food service and managed food service outlets for the Ritz-Carlton Hotel Company and Hyatt Hotels and Resorts. Mr. Verdesca holds a Bachelor of Science degree in Management Sciences from the Georgia Institute of Technology.
Sessions for Michael Verdesca
Option 3: From Legacy To Cloud: Modernizing Your Tech StackLocation: De La Salle
As digital experiences evolve, restaurants must address how to build out scalable infrastructure across the enterprise. Toast's Sarah Kabakoff will be joined by key industry leaders to share their experiences in expanding the technology stack with mobile, cloud-based solutions to support their vision for the future, including implementation pain points and successes.
Option 1: Serving Up a Best-in-Class Guest Experience at Focus BrandsLocation: Desoto B
"Owner of well-known and highly loved “fan favorite” brands like Carvel®, Cinnabon®, Schlotzsky’s®, Jamba Juice®, Moe’s Southwest Grill®, Auntie Anne’s®, McAlister’s Deli®, and Seattle’s Best Coffee®, Focus Brands manages more than 6,000 restaurants, cafes, ice cream shops and bakeries in over 50 countries around the world.
Join this session with Focus Brands’ CIO, Michael Verdesca, to learn how Focus Brands is putting the power of data to work in its restaurants by capturing, structuring, interpreting and applying insights to delight guests, drive satisfaction and loyalty, and optimize restaurant operations. "
Restaurant of the Future
Restaurants already look and function much different than they did 20 years ago. And as innovation continues to rip through the industry at warp speed, we can expect even more changes in the future. So what does the restaurant of tomorrow look like? This session provides a peek into the technologies and ideas that are poised to change the game.
Innovation Forum and Category Track Speakers
FOCUS Brands Inc.
The event where restaurants and tech connectRequest an Invitation