As the CMO and co-founder of Hathway, Kevin Rice uses his entrepreneurial spirit and drive to understand the digital landscape across the c-store and restaurant industries. This skill allows him to solve real business problems for the large brands Hathway partners with while also helping him accelerate the company's growth. Kevin has been published in CMO.com and Chief Marketer and speaks around the country at digital marketing conferences.
Sessions for Kevin Rice
Digital Strategies that Authentically Differentiate a Brand in its CategoryLocation: Grapevine 2-3
As restaurants look towards digital investments to help them deliver on new consumer expectations, it is imperative to focus on strategies that are authentic to your concept and category. When it comes to technology, one size does not fit all.
In this panel, executives from a leading QSR (Carl’s Jr. / Hardee’s), Fast Casual (Wingstop) and Entertainment brand (Dave & Buster’s) will share their thoughts on how to leverage technology to differentiate in a way that is core to their category.