Kevin Fish is Senior Vice President, Digital for Wingstop Restaurants, Inc. Kevin is responsible for the strategy, design, development and operation of guest-facing digital and eCommerce solutions including Wingstop.com and the mobile ordering apps. Kevin joined Wingstop in 2014 and has served in Sr. Director and Vice President roles, overseeing Wingstop’s digital business as well as restaurant point of sale (POS), back office and network infrastructure. Prior to Wingstop, he served as Sr. Manager of eCommerce for Pizza Hut from 2009 to 2014. Prior to that, he served as Sr. Manager of Retail Systems for FedEx Office.
Sessions for Kevin Fish
Digital Strategies that Authentically Differentiate a Brand in its CategoryLocation: Grapevine 2-3
As restaurants look towards digital investments to help them deliver on new consumer expectations, it is imperative to focus on strategies that are authentic to your concept and category. When it comes to technology, one size does not fit all.
In this panel, executives from a leading QSR (Carl’s Jr. / Hardee’s), Fast Casual (Wingstop) and Entertainment brand (Dave & Buster’s) will share their thoughts on how to leverage technology to differentiate in a way that is core to their category.