Charles Gray is Chief Revenue Officer of Paytronix Systems, Inc. A hospitality technology go-to-market leader, Gray has more than 30 years of industry experience in operations, training, and information technology. He previously was general manager of the Restaurant as a Service Group at NCR Corporation and has also held leadership positions at California Pizza Kitchen and Cosi, Inc.
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Dirty Little Secrets Your Tech Providers Aren’t Telling YouLocation: Ft. Worth 3-4
Today's restaurants aren't just about great service, they're about collecting the right data to meet the guests on their personal journey and help them along their way. This guest journey takes many paths, including any combination of online, offline, on-premises, and off-premises. A true frictionless guest experience brings everything together, whether it's a mobile order that is delivered through a third-party aggregator, or an interactive menu viewed on-premises with the food delivered through a server.
Brands need the right technology to unify that experience across all touchpoints. Having marketing, loyalty, and online ordering isn't enough, it's about investing in the right technology platform that can amplify and advance the business, leading to more revenue.