FSTEC News

This year’s class of social media standouts found surprising ways to break through on popular platforms, reinvent their voice on established ones and gain footing in the “brand”-new worlds of Snapchat, Instagram and more.

Here are some of the key lessons you missed if you weren’t at FSTEC this week.

Attendees of FSTEC agreed the challenges have little to do with functionality or price.

The fast-casual chain was chosen from among some 200 chains as the 2015 winner of the Tech Accelerator of the Year award.

Attendees of FSTEC 2015 were able to answer some of the questions that have kept operators wringing their hands instead of plotting a tech strategy.

Arby’s, Whataburger, Waffle House and Shake Shack are among the winners of the first-ever RB/FSTEC Awards. The honorees were chosen in such categories as Most Tantalizing Food Porn, Best App, Best Single Social Media Post and Best Tech Project/Team.

Mobility and tablets took the center stage at this year's FSTec show, as well as marketing functions and the collection and use of data.