WINNERS OF THE RB/FSTEC AWARDS REPRESENT THE BEST IN SOCIAL MEDIA & TECHNOLOGY USAGE
Restaurant Business magazine and the FSTEC conference have teamed up to name the 12 digital all-stars from 2016. Whether it was 140 emojis or a single word, a well-done app or a top-to-bottom initiative, the Restaurant Business/FSTEC award winners represent the best in social media and technology. “These winners show that, no matter the size of your operation, a smart, well-timed idea can have a huge impact—both on your brand and your relationship with customers,” says Group Editor Kelly Killian.
The Restaurant Business/FSTEC Awards are a true collaboration between the magazine and the technology conference by RB’s parent company, Winsight. In order to name the winners, digital posts and programs of the past year were reviewed from nearly 200 of the top national, regional and emerging chains.
Recognizing companies that are revolutionizing their business model by using technology that results in operations improvements or an improved guest experience. A winner will be named in three segments: limited service, full service and nontraditional operations.
Tech Accelerator, Limited Service
Tech Accelerator, Full Service
Tech Accelerator, Nontraditional
Awarded to the restaurant successfully engaging fans within a Newsfeed overtaken by pop culture and political gossip.
WINNER: Wingstop ordering via Facebook Messenger
Honoring the brand that has been able to make a tasty splash in platform cluttered with food porn.
WINNER: Sonic for its square milkshakes LTO
This award recognizes one of the most creative brands on one of the most popular platforms for young consumers.
WINNER: Taco Bell for its Fire Eyes filter
This honors the restaurant that best conveys its brand message, attracting new fans and staying authentic in 140 characters or less.
WINNER: IHOP for National Pancake Day
This award recognizes a brand that goes beyond mainstream social media to capture fans on new or old technologies in revolutionary ways. (Tumblr, YouTube, Periscope, Vine, etc.)
Chosen from among all of this year’s Platform Pioneers, this award honors the company with the most creative and compelling social media outreach.
WINNER (large): Denny’s
WINNER (small): Ben & Jerry’s
Their hardware launch, upgrade or integration had enhanced efficiency and eased operations. This team—or individual—made it happen.
WINNER: Nick Kokonas
Franchisees are often innovative and responsive with digital tools in a way that franchisors can’t be. This award recognizes their success.
WINNER: Freshii at 1871