General SessionLocation: Grapevine Ballroom A-D
The CMO’s job has become inseparable from technology as things like social media, digital promotions and loyalty become key areas of focus for restaurants. Hear restaurant CMOs discuss their strategies around technology and marketing.
In 2011, all-time Jeopardy! champ Ken Jennings took on his greatest challenge ever: Representing the human race against IBM’s “Watson,” the super-intelligent supercomputer specifically designed to beat the world’s best players at Jeopardy! When Watson won, Ken became the most celebrated person to lose his job to AI. He won’t be the last. In this fascinating talk, best-selling author and former computer programmer Jennings shares a behind-the scenes account of his epic battle with Watson. He also poses important questions for anyone interested in — or, thanks to Hollywood, terrified by — the idea of increasingly sentient machines that can reason and learn.