Artificial Intelligence holds promise to deliver on restaurants' digital-first strategy. But how do brands integrate AI in a way that puts guests first and delivers value to the restaurant? In this session, we'll discuss strategies for deploying AI that works -- from guest engagement to ordering to loyalty and care. We'll also discuss how to get started and how to scale your AI investment to meet your needs.

Did you know Gen Z’s will be 40% of the population by 2020? Come learn how to successfully market your restaurant to Gen Z’s! This forum will cover everything from rising industry trends, different ways technology has influenced decision-making, and lastly what key components Gen Z’s look for when starting their dining journey.

You have so many ordering channels to support now – POS, online, mobile, drive thru, voice, chat – list goes on.  And then you again need to figure out how to consolidate customer data from all these channels and deliver unified customer experience for your brand. How all your channels should converge to one single ordering engine and deliver unique, personalized experience to your customers irrespective of whatever physical or digital way he/she reaches out to your brand.

Userful will discuss the evolution of video and display services from Farnsworth's innovation of analog television in 1927 thru breakthroughs in the latest applications of digital video and augmented reality. With the rise of iGen (Gen Z), which will represent 40% of the consumers by 2020, we must transform both the consumer experience and business operations.  From convergence of display innovation to achieving cost efficiencies to achieving your specific business objectives, we'll discuss the journey ahead.

Learn how to invest hundreds into your serving staff and get thousands in return. Tipzyy’s mobile technology tracks staff engagement and sales performance. Optimize the way you educate and reward your team that’s fun for your staff and easy for management. See how POS-integrated mobile technology increases your restaurant revenues!

The Ig Nobel Prizes honor achievements that make people LAUGH, then THINK. Every year, ten new prizes are awarded in a ceremony at Harvard University. Among the winning people and things:

The inventor of karaoke. A scientific test of the "5-second rule" about dropped food. Why woodpeckers don't get headaches. The effect of swearing on pain. A British man who lived as a goat. Scrotal asymmetry in man and ancient sculpture. The discovery of brain activity in a dead salmon. The physics of carrying hot coffee while walking. The efficiency of promoting people at random. The medical effects of sword swallowing. Creating diamonds from tequila. A centrifugal-force machine to help women give birth. The Zimbabwean government official who created the hundred-trillion-dollar bank note. Reducing kitchen refuse by using bacteria extracted from the feces of giant pandas. Murphy, of Murphy's Law. The American patent (#4,022,227) for inventing the combover. The Australian patent (#2001100012) for inventing the wheel. The medical report "Injuries Due to Falling Coconuts."

Marc Abrahams, founder of the Ig Nobel ceremony, will explain.